So, part of the fun of building a product at Microsoft is that when launch activities start to ramp up we get to be out with the customers and play movie star. We get our pictures up in places and have our 5 minutes of fame. This one is fun for me and personally gratifying because I basically built the product from the ground up starting as an individual contributor researching a strategy for master data management back in 2006. That resulted in the acquisition of Stratature that I've blogged about before, then building a team around those folks that came from the acquisition and making other moves to get us to the point we're at today. It's what I've wanted to do at Microsoft since joining really. A bit of a dream come true.
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